In early 2025 I started a side-business in the sauna industry, Social Sauna. Social Sauna aims to do two things:
First, we host pop-up public sauna events supported by some superstar sauna providers and collaborating with the coolest spots in Helsinki. Reach out if you want to be involved.
Second, we’re on the lookout for small, abandoned spaces that with support from the city could be transformed into micro, sustainable and fun public saunas. If you know a good spot, let me know!
